What happened with SoundCloud in 2016
SoundCloud Music & Audio
With thousands of artists uploading new tracks every day, and millions of people listening to SoundCloud music it’s the second largest online streaming platform in the world.
The ever growing popularity of SoundCloud reached new heights in 2016, as it obtained a whopping 175 million listeners streaming SoundCloud Music, 135 million unique tracks, 1 million albums, and 12 million artists heard every month.
If you are a fanatic user who loves listening to SoundCloud music you probably noticed some changes over the past year.
Brand new features have been introduced for the artists to explore and benefit from, but also made streaming SoundCloud music and discovering new tracks more accessible for the average listener.
Alongside the new features, they also entered the world of on- and offline audio streaming with a new app, which we will discuss later.
In this article, we will address the most significant changes SoundCloud has introduced and what to expect in 2017!
What We Will Cover
- The SoundCloud Charts
- What Are SoundCloud Stations
- SoundCloud Suggested Tracks
- The SoundCloud Go App
- The SoundCloud Pulse App
- SoundCloud Advertising
- What Was The Most Popular In 2016
- What To Expect From SoundCloud In 2017
- Music & Audio Streaming
- Some Final Words
SoundCloud introduced their official Charts in January of 2016.
It’s a great new feature that enables us to see which tracks are very popular at this particular moment.
The main charts show you the top 50 tracks that have the most listeners and overall engagement.
You can filter through the Charts by selecting a genre, so it’s very easy to find new music you are probably going to like.
The Top 50 Charts page is updated once a day, but we got good news for you when you don’t have enough patience to wait another day before you can start exploring again.
You might be happy to hear that the New & Hot tab is a lot more vibrant because the list gets updated almost every hour.
New & Hot only features brand new uploads which are not older than a month.
This way you can always stay up to date with the latest tracks you might want to add to your playlist.
How Can I Get My Music In The SoundCloud Charts?
SoundCloud uses an algorithm that measures the popularity of everything that has been uploaded.
With enough engagement, your song can get listed, but it won’t be easy if you don’t have a large fan base already.
You need to have a solid foundation before you are able to build and establish a large fan around you as an artist or brand.
Our other article shows you the 8 most common mistakes made by artists on SoundCloud and how you can avoid doing the same!
We also offer SoundCloud promotion services that help your music getting listed in the chart.
What Are SoundCloud Stations?
SoundCloud stations is a unique way to discover new music.
A station will create a playlist based on the music you have liked or listened to before.
This ensures you only get served with tracks which are related to your preferences.
An automated system will use all data they have about your listening preferences and use that information to build you a massive playlist that enables you to explore new music for weeks, maybe even months.
You never know what you might hear next, so it’s great if you want to update your playlist or need something nice playing in the background while you are hanging out with some friends.
You can start a station from every track, search term or profile to discover relevant music.
Get an endless supply of tracks for you and your friends to listen to with SoundCloud Stations.
You never have to worry about what song you should play next because you can use stations at home or on the go using the official app on your mobile phone.
Their algorithm will supply your with new, old and popular SoundCloud music for you to enjoy.
SoundCloud Suggested Tracks
Suggested tracks is another great way to discover new SoundCloud music. This feature is a bit different because suggested tracks are provided based on what you have listened to before.
We all know how it feels when you listen to a song that completely blows you away.
Whether it’s a classic Jazz record or a stomping Hip-hop beat, there is enough to discover for anyone who is willing to experience new music.
SoundCloud Suggested tracks connects you with artists you may never heard of before, so you might be in for a treat.
If you are new to SoundCloud, you might not see a lot of suggested tracks, because the algorithm has not gathered enough information about what type of music you like.
Explore the huge community of artists and your suggested tracks list will be ready in no time!
SoundCloud is always testing and developing great features that allow you to explore new gems you want to blast on repeat over and over again.
The SoundCloud Go App
The SoundCloud music subscription we have been waiting for is finally here! In May 2016 SoundCloud introduced a new app that makes it possible to listen to your favorite music offline. They also enter a whole new world competing against streaming giants like Spotify, Google Music and Deezer with their new app SoundCloud Go!
The app provided you with the option to save tracks you like, so you can play them without having to use your Internet connection. Which could save hundreds of megabytes you can use for something else.
You will get access to an enormous library of tracks from emerging and established artists. Last but not least, an uninterrupted ad-free stream of music that lasts as long as you could think off.
Unfortunately, the app isn’t available in all countries, but SoundCloud officially announced making their service available in more countries soon.
Residents Of These Countries Are Able To Use The New Subscription Service
- Puerto Rico
- American Samoa
- Northern Marianas
- Virgin Islands
- Isle of Man
- New Zealand
The SoundCloud Pulse App
SoundCloud Pulse is the app artists were waiting for. The standard app is great if you only need the basic features the standard app has to offer or want to listen to your favorite SoundCloud music.
The Pulse app allows artists to have access to their statistics, respond to comments, follow other users and upload sounds in private or publicly.
Unfortunately, the app isn’t available on Apple devices yet, but I am pretty sure SoundCloud is working hard to make the app available to anyone who uses an iPhone or iPad soon.
Android users can install the Pulse app using the Google Play Store to engage with their fans and manage their community.
Another great feature the pulse app has in store is that it allows you to change and edit your tracks, get more and in depth statistical insight and possibility to update a track on the fly.
SoundCloud is the second largest streaming platform in the world, reaching up to 175 Million listeners a month!
Advertising on SoundCloud is a big step towards a sustainable business model to monetizing their community and turn the tide when it comes to their million dollar losses.
Many users had mixed feeling when they discovered that SoundCloud started serving ads. But SoundCloud is forced to find ways to generate more revenue to stay ahead of their debt.
Media already speculated that Twitter and Spotify are interested in taking over the company. Until now they haven’t closed any deal yet, but it could happen anytime now.
SoundCloud now offers artists, record labels, and brands from specific countries to advertise on SoundCloud.
When you advertise using SoundCloud, you can reach 25% of all the mobile users in the United States and reach up to 175 million users worldwide.
It enables you to generate a lot of engagement with your brand. Huge companies like Amazon, Jaguar, HBO, Netflix, Red Bull are using SoundCloud for their advertising needs.
How To Advertise On SoundCloud
Not everyone is can advertise on SoundCloud because they only allow companies and artists from several regions to promote their brand or music.
SoundCloud is working hard to expand their advertisement platform, so more people can use their service to make a name for themselves.
There hasn’t been any official statement published by SoundCloud, but it seems that they are working hard to add the United States to their list of countries who are allow to participate in their advertisement program.
We guess that it’s only a matter of time before other regions of the world are able to advertise too!
Countries And Regions SoundCloud Currently Accepts For Advertisements
- New Zealand
- United Kingdom
- United States
What Was The Most Popular In 2016
SoundCloud published insights in the beginning of 2017 about the most popular genres, tags, and tracks that have got the most engagement in 2016. We are going to break down some facts and reveal which shifts have taken place.
SoundCloud used several indicators that include statistics like plays, shares, reposts and likes to establish which tracks and artists are the most popular.
You might have guessed it already, but the statistics have shown that the track Panda produced by Desiigner has received the most likes.
Lil Uzi Vert has been followed the most.
The album which received the most overall engagement was Coloring Book made by Chance the Rapper.
The most listened to genres of 2016 are
4. Hip Hop
The most popular tags of 2016 are
What To Expect From SoundCloud In 2017
- SoundCloud will continue to monetize their platform and give more artists access to their advertisement program.
The partnership will open up SoundCloud’s premium sound and video inventory to programmatic ad buyers and sellers. Through Rubicon Project’s automated advertising platform, advertisers across the world will be able to offer first-party and content-level targeting solutions across SoundCloud’s user base.
- They also announced that they are rolling out the new Go app in more countries soon.
We’re working hard to bring offline listening and more to new countries. In the meantime, discover new and trending music on SoundCloud.
- We also expect more exciting features that allow us to explore and discover new music.
Enjoy discovering on SoundCloud and stay tuned for more features rolling out this fall.
- There are many rumors about massive changes that could change SoundCloud as we know it forever. Such as a takeover from Twitter or Spotify.
Spotify, the music streaming service, is in advanced talks to acquire SoundCloud, as competition heats up with Apple for the future of digital music, said people briefed on the discussions.
- We also found out that SoundCloud, Netflix, and Vimeo are facing major lawsuits in the United States. Ars Technica claims to own the patent that enables users to make music and video’s available offline but never received any compensation for using their technology.
Patent Troll Sues Netflix, Soundcloud, Vimeo And More For Allowing Offline Viewing
- Will the trend and popularity of SoundCloud continue to rise
SoundCloud’s losses grew faster than its revenues in 2015 – with the company now admitting that, should its subscription service flop, its funding may run dry this year.
Music & Audio Streaming
Streaming is becoming more popular by the day. Millions of people are using subscription services like Spotify, Deezer, SoundCloud Go or Google Music worldwide because it’s convenient and easy to use.
SoundCloud has made a huge step towards earning more revenue with people listening to SoundCloud Music using their subscription service.
Downloading music is not as popular as it used to be a few years go. Some countries like Germany are already handing out huge fines to individuals who download and share movies or music illegally.
It’s also very annoying to search for a song on a shade website, which bombards you with popups and other advertisement material.
Streaming makes it possible for you to listen to favorite music and still generate revenue for artists and record labels, so it’s a win-win situation for everyone involved.
An artist can earn a decent amount of money each time their music is being played using a popular streaming app, so it’s possible to make a living out of it when you have a lot of people playing your song!
While the music sales are dropping year after year, statistics shown that more and more people are streaming music these days.
They have come up with a simple but genius way to monetize streaming platforms by displaying ads on your mobile phone and in between songs. This way we don’t have to buy music anymore and still support the artists who are making these great songs.
Mobile Data Plans And Online Streaming
The first thing that came to mind was when I first heard about streaming was, what about mobile data plans?
Usually, they are limited to something like 2, 5 or maybe even 10 GB right?
Streaming audio continuously throughout the day must have an enormous impact on my data plan?
To tackle this argument, most providers who offer these streaming subscriptions have implemented a feature that allows you to download music or in the case of Netflix a video on our device. So you can now enjoy your favorite music or video without tapping into your data plan.
Some Final Words
Some changes made by SoundCloud have changed it’s platform forever.
Many users didn’t like the facts groups have been removed and some reported to stop using SoundCloud due to it’s policy towards copyright infringement. Where a upload get’s taken down and the user received a penalty for not complying to their rules.
Who knows what the future might bring and what changes we can expect from SoundCloud?
Are they going to create a more stable and sustainable business model or are they going to sell SoundCloud to another major online streaming giant?
Will the popularity of streaming Soundcloud music continues to rise, who know?
One thing is for sure, SoundCloud has to come up with great plans to stay on top and turn the tide for the million dollar losses.
Do you want to give your music a boost? Have a look on our buy SoundCloud plays page.